The Dream Journey with Kat
As a newly qualified OCN Level 6 Holistic Sleep Coach, Kat had a clear vision for her brand identity and what she wanted to achieve as The Dream Journey with Kat - all that was missing was someone to guide her through the do’s and don’ts of starting a digital journey.
TM Collective worked with Kat to identify free and low cost useful analytics and design tools, create a content roadmap and develop a sophisticated approach to researching her target audience in order to reach them across multiple platforms.
Kat now has a portfolio of clients, a quick and effective way to nurture potential future clients, and the confidence to use previously daunting marketing tools to her advantage.
“I knew what I needed to do, I just wasn’t sure how to do it! I never realised how much of the marketing effort was done ‘behind the scenes’ . TM Collective guided me through step-by-step and explained the benefits of the marketing tools that were provided to me so that I was equipped to take on this very important area of my business myself. I now have a marketing plan which is simple to follow and adapt and a marketing toolkit with real longevity. Lucy's support gives me the confidence I need to ensure my business stands out among the rest, thank you!”
- Katharine Oak, Founder
Sky Nine
Executive pet travel company Sky Nine pride themselves on providing a first-class service to their travelling VIPs (Very Important Pets), as well as their human companions on board chartered private jets. Founder Sophie was keen to develop a tone of voice which showcased personality, as well as demonstrating a professionalism which gave HNWI (high net worth individuals) and other pet-loving pawrents the confidence to fly with Sky Nine over and above the competition.
Organic search and social media were two key focus areas in order to promote upcoming flights, as well as generate interest and garner insights into top requested potential future flight routes. This has allowed Sky Nine to proactively plan popular routes as far ahead as summer 2025 whilst nurturing an active database of prospects and customers.
“Our focus was on filling seats for the next upcoming flight and we didn’t have the bandwidth to concentrate on the future. TM Collective created and executed a content plan which supported organic search and resulted in people finding Sky Nine purely through Google - without us having to spend anything on advertising! It gives us a pipeline for future flights and ensures scheduled flights remain fully booked. ”
- Sophie Armstrong, Business Owner